Monday, July 15, 2013

WEEKEND BOX OFFICE: Raunchy 'Grown Ups' Sequel Edges Out 'Pacific Rim; 'Despicable Me 2' Repeats




















The Minions from Despicable Me 2 may have conquered the box office for a second week in a row, but the most asked question coming out of the weekend was how Adam Sandler's toilet humor antics attracted a slightly larger audience than giant robots clanking metal with Godzilla.

Grown Ups 2 and Pacific Rim clashed head-to-head for the #2 and #3 spots over the weekend, however Adam Sandler's comedy emerged victorious with $42.5 million to Pacific Rim's $38 million. Grown Ups 2 and Pacific Rim appeal to two completely polarizing demographics, but both films still fell short of Despicable Me 2's second weekend haul, opening close to $45 million.

Despicable Me 2 continues its assault on the summer box office, breaking the $200 million milestone in 12 days of release. Only Toy Story 3 and Shrek 2 reached $200 million a few days faster with both finishing above $400 million at the box office. 
   

Tuesday, July 9, 2013

WEEKEND BOX OFFICE: 'Despicable Me 2' Conquers Fourth of July Box Office, Depp's 'Lone Ranger' Left for Dead




















The lovable minions from the highly anticipated sequel, Despicable Me 2 lit up the Fourth of July holiday frame earning the top spot this weekend as well as becoming the most successful animated film for the first 5-days of its run.  Despicable Me 2 looks to join animated juggernauts such as Shrek 2, The Lion King and Finding Nemo by summer's end.

However, Johnny Depp's costly iteration of The Lone Ranger couldn't hold a candle to the success of Despicable Me 2, opening much lower than anticipated by many box-office analysts. With a weak $29 million 3-day opening, The Lone Ranger is pegged to be one of 2013's greatest financial failures.

The Heat, Monsters University and World War Z round out the weekend's Top 5 with all three films continuing their ascent towards their next milestones.

Monday, July 1, 2013

Bullock, McCarthy Mix Havoc with Hysterics in Buddy Cop Comedy 'The Heat'

Sandra Bullock and Melissa McCarthy are both cops, but complete opposites in "The Heat."



















Sandra Bullock and Melissa McCarthy are no strangers to generating breakout comedic success stories over the summer months. Back in 2009, Bullock flexed her comedic wit as a stuffy exec who forces Ryan Reynolds into marrying her to avoid deportation in the romantic comedy, The Proposal. Likewise, audiences recall McCarthy from her notably raunchy, over-the-top performance in Bridesmaids.

Paul Feig, who helmed Bridesmaids back in 2011 is back in the directorial saddle for The Heat. In The Heat, Bullock and McCarthy clash as a by-the-books FBI agent and a local detective each assigned by their respective bureaus to bring down a mysterious drug lord in the heart of Boston. Taking few risks from the buddy cop formula that flashes rehash in bright lights, the success of The Heat solely hinges on the chemistry between the two lead actresses.

WEEKEND BOX OFFICE: 'Monsters University' Repeats, Taking 'The Heat' and 'White House Down' to School





















Raunchy buddy cop films and Roland Emmerich's latest assault on the White House since his 1996 film, Independence Day failed to put a dent into Pixar's continuing success of the final box office frame in June.

Pixar prequel, Monsters University topped the charts for the second week in a row with a $46 million weekend, more than half of its $82 million opening haul. With Despicable Me 2 and The Lone Ranger set for Wednesday release this holiday weekend, the family competition grows stiff.

Sandra Bullock and Melissa McCarthy's comedy The Heat opened in second with $40 million, coming up short of the top spot, but bolting past the frame's only other new wide release, White House Down. The Jamie Foxx action vehicle scored a decade low for Roland Emmerich outside of his 2011 film, Anonymous.