Monday, May 20, 2013

WEEKEND BOX OFFICE: 'Star Trek' Warps to #1, Misses $100 Million 4-Day Target








The burning question coming out of this past weekend was what just happened to Star Trek Into Darkness? Banking on the success of the 2009 blockbuster and the new found coolness to be a Trekkie, Into Darkness had its sights a reasonable $100 million over its first four days in release.

Not only did Star Trek fail to meet that milestone, but the sequel opened a notch lower than the previous film with an extra day and IMAX sneak peek. Granted, the switch from releasing Star Trek Into Darkness from May 17th to May 16th may have confused some moviegoers, but this less-than-stellar start will require substantial word-of-mouth to strike lightning twice.

Whether or not, Star Trek Into Darkness manages to cross $250 million or even $200 million remains to be seen, but the summer competition continues to stay fierce.

Sunday, May 12, 2013

WEEKEND BOX OFFICE: 'Gatsby' Parties Large at #2, Comes Up Short Against 'Iron Man' Repeat






















It wasn't no surprise that superhero juggernaut Iron Man 3 and Baz Luhrmann's stylistic retelling of F. Scott Fitzgerald's American classic would pack a 1-2 punch during this weekend's Mother's Day frame.

But was anyone expecting Luhrman's The Great Gatsby to benefit from being pushed back from a Oscar-bait holiday release to being sandwiched between two of summer's most anticipated releases, a spot dreaded by many jockeying for heated positions? $51 million says differently.

Now two weeks deep into an already lucrative summer movie season, the studio tentpoles on deck in the coming weeks have their work cut out for them. And will any be able to catch up to Iron Man 3's overperforming haul?