Sunday, May 12, 2013
WEEKEND BOX OFFICE: 'Gatsby' Parties Large at #2, Comes Up Short Against 'Iron Man' Repeat
It wasn't no surprise that superhero juggernaut Iron Man 3 and Baz Luhrmann's stylistic retelling of F. Scott Fitzgerald's American classic would pack a 1-2 punch during this weekend's Mother's Day frame.
But was anyone expecting Luhrman's The Great Gatsby to benefit from being pushed back from a Oscar-bait holiday release to being sandwiched between two of summer's most anticipated releases, a spot dreaded by many jockeying for heated positions? $51 million says differently.
Now two weeks deep into an already lucrative summer movie season, the studio tentpoles on deck in the coming weeks have their work cut out for them. And will any be able to catch up to Iron Man 3's overperforming haul?
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