Monday, May 20, 2013

WEEKEND BOX OFFICE: 'Star Trek' Warps to #1, Misses $100 Million 4-Day Target








The burning question coming out of this past weekend was what just happened to Star Trek Into Darkness? Banking on the success of the 2009 blockbuster and the new found coolness to be a Trekkie, Into Darkness had its sights a reasonable $100 million over its first four days in release.

Not only did Star Trek fail to meet that milestone, but the sequel opened a notch lower than the previous film with an extra day and IMAX sneak peek. Granted, the switch from releasing Star Trek Into Darkness from May 17th to May 16th may have confused some moviegoers, but this less-than-stellar start will require substantial word-of-mouth to strike lightning twice.

Whether or not, Star Trek Into Darkness manages to cross $250 million or even $200 million remains to be seen, but the summer competition continues to stay fierce.

Sunday, May 5, 2013

WEEKEND BOX OFFICE: 'Iron Man 3' Scores Second Largest Opening Weekend Behind 'Avengers'




















Summer might not technically start until late June, but for the movie industry, the first week of May has been the traditional kickoff as the movie-going masses clamor to the first must-see event of the year.

2013 is no different as for the seventh consecutive year, Marvel Studios takes full advantage of the being the first big summer blockbuster of out the gate with the highly anticipated follow-up to last summer's The Avengers.

Attempting to bring down last year's record-breaking $207 million opening weekend behemoth seemed a bit too ambitious even for Marvel, however Iron Man 3 claimed the all-time #2 spot almost one year to the day with a franchise-best $175.3 million.

Saturday, March 23, 2013

'Croods' Adventure Travels a Bland, Prehistoric Road

Rebellious cave teen Eep (Emma Stone) ventures out beyond the protection of her cave.

It's been quite a few years since DreamWorks last stumbled along with one of their family-friendly animated features.  Having found out-of-the-blue success with How to Train Your Dragon and Kung Fu Panda, DreamWorks Animation was certainly giving Pixar a run for its money as the undisputed king of animated superiority. That is, until now.

Their latest animated feature, The Croods might lack the signature charm and wholesome value seen in DreamWorks previous cartoony flicks, but there's no denying that this escape to this prehistoric world has a few tricks up its sleeve. The Croods are one of the last remaining caveman families that have survived thanks to their overprotective father Grug (Nicholas Cage), believing that anything beyond their humble cave dwelling is dangerous and should be avoided at all costs. Their plastic bubble is shaken when his teenage daughter Eep (Emma Stone) ventures out beyond the cave.