Tuesday, May 21, 2013

'Into Darkness' Blasts Rebooted Trek Franchise Beyond Greatness.

Kirk (Chris Pine) and Spock (Zachary Quinto) interrogate their mysterious prisoner (Benedict Cumberbatch).

Remember when it wasn't the in-thing to be a Star Trek fan, proudly clad in a Starfleet uniform, pointed Vulcan ears and comprehensive understanding of Klingon. Well, with the 2009 Star Trek reboot, JJ Abrams did the unthinkable transforming the franchise's 40+ year-old reputation of being an exclusive club of diehard sci-fi fans to reaching a much broader audience, now more appreciative to go where no man has gone before.

Star Trek Into Darkness continues where the 2009 blockbuster left off with James Kirk (Chris Pine), the hot-headed captain of the Enterprise with more experience under his belt, but still under the pretense that he's above the rules. After recklessly risking the safety of his crew on a primitive planet, Kirk is temporarily stripped of his captaincy until he's personally assigned to hunt down a terrorist (BBC Sherlock's Benedict Cumberbatch) with deep ties to Starfleet out to the far reaches of the galaxy.

Monday, May 20, 2013

WEEKEND BOX OFFICE: 'Star Trek' Warps to #1, Misses $100 Million 4-Day Target








The burning question coming out of this past weekend was what just happened to Star Trek Into Darkness? Banking on the success of the 2009 blockbuster and the new found coolness to be a Trekkie, Into Darkness had its sights a reasonable $100 million over its first four days in release.

Not only did Star Trek fail to meet that milestone, but the sequel opened a notch lower than the previous film with an extra day and IMAX sneak peek. Granted, the switch from releasing Star Trek Into Darkness from May 17th to May 16th may have confused some moviegoers, but this less-than-stellar start will require substantial word-of-mouth to strike lightning twice.

Whether or not, Star Trek Into Darkness manages to cross $250 million or even $200 million remains to be seen, but the summer competition continues to stay fierce.