"Raiders" Triumphs Again in Limited IMAX Engagement

The fedora, the bullwhip, the iconic jacket, it can only be one man...Indiana Jones!

Bringing Raiders of the Lost Ark back into theaters was not only a genius way for us to revisit the first of the iconic Indiana Jones franchise, but in typical George Lucas fashion, also a way to introduce younger audiences to the man with the bullwhip and fedora (if a certain Kingdom of the Crystal Skull hadn't already scared the masses away four years ago). That's all fine and nostalgic, but at its core, the re-release of Raiders back into theaters (and for the first time in IMAX as well) is primarily marketed to capitalize on the upcoming Blu-Ray release.