Google might be one of the largest players online, but audiences were turned off by The Internship, an Owen Wilson and Vince Vaughn comedy where two become interns at the online juggernaut. Instead the top spot at the box office weekend this past weekend went to the micro-marketed thriller, The Purge.
Last week's top pair, Fast & Furious 6 and Now You See Me continue to hold despite growing competition at the box office. Both films are still gunning for $250 million and $100 million runs respectively, which were predicted to be highly unlikely a month ago.
With the highly anticipated Superman reboot, Man of Steel being released this Friday and Monsters University the Friday after, the current slew of releases are racking up the numbers now before two potentially large week-to-week declines.