Monday, July 29, 2013

WEEKEND BOX OFFICE: 'The Wolverine' Attacks Top Spot Despite Weaker X-Men Franchise Opening




















There was no surprise that The Wolverine would claw its way to the top spot at the box office this weekend, however the standalone mutant film starring Hugh Jackman debuted weaker than every other X-Men film in the franchise with the exception of the first film from 2000.

The Wolverine transports adamantium-clawed superhero halfway around the globe to Japan to reunite with an industrial tycoon whose life he saved during World War II. Despite being based on a popular 80's X-Men arc, a $55 million opening for The Wolverine is startling for a franchise that has boasted higher numbers in the past.   

Last week's top film, The Conjuring and previous two-week champion Despicable Me 2 continued to hold strong in the face of competition. The James Wan scare fest closes in on a successful $100 million run, while Illumination Entertainment's animated spy flick became to second film of 2013 to cross $300 million domestically.

Monday, July 22, 2013

WEEKEND BOX OFFICE: 'Conjuring' Frightens the Masses During Overcrowded Weekend Frame




















With four new releases launching onto the big screen this weekend, Despicable Me 2's impressive back-to-back run as the top film at the box office was set to end.

The Conjuring starring Patrick Wilson (Insidious) and Vera Farmiga (Bates Motel) scared up a first place finish with an estimated $42 million, setting a horror record for  non-sequels, prequels or reboots. The Conjuring also is a career high for director James Wan (Saw, Insidious).

Dropping to the second place, Illumination Entertainment's Despicable Me 2 continued to fend off the other three new releases, Turbo, RED 2 and R.I.P.D. with another $25 million added to its $276 million 3-week run. Despicable Me 2 is now the highest grossing animated film from the past three years.

Monday, July 15, 2013

WEEKEND BOX OFFICE: Raunchy 'Grown Ups' Sequel Edges Out 'Pacific Rim; 'Despicable Me 2' Repeats




















The Minions from Despicable Me 2 may have conquered the box office for a second week in a row, but the most asked question coming out of the weekend was how Adam Sandler's toilet humor antics attracted a slightly larger audience than giant robots clanking metal with Godzilla.

Grown Ups 2 and Pacific Rim clashed head-to-head for the #2 and #3 spots over the weekend, however Adam Sandler's comedy emerged victorious with $42.5 million to Pacific Rim's $38 million. Grown Ups 2 and Pacific Rim appeal to two completely polarizing demographics, but both films still fell short of Despicable Me 2's second weekend haul, opening close to $45 million.

Despicable Me 2 continues its assault on the summer box office, breaking the $200 million milestone in 12 days of release. Only Toy Story 3 and Shrek 2 reached $200 million a few days faster with both finishing above $400 million at the box office.